Read the work
I sorted every project by what it demonstrates rather than by date, so the index shows the practice's range in one screen instead of showing whatever happened to finish last.
CONCEPT STUDY · 02
Hale & Verde Architects
RESIDENTIAL ARCHITECTURE · HOUSTON HEIGHTS
A concept study. Hale & Verde Architects is an invented Houston business, used to show how the work runs end to end — not a client engagement.
PORTFOLIO ARCHITECTUREPROJECT TEMPLATEENQUIRY FLOW
A twelve-person studio whose best work lived in a 40MB PDF and whose website led with an About page.
The problem
A practice that sells care, presenting itself carelessly. Four problems, in the order they cost the most:
- 01The portfolio was a download, so the work never appeared in search and could never be sent as a link.
- 02Project pages showed six renders in a row with no account of the site, the constraint, or the decision.
- 03The enquiry form asked for a budget range in field two, before the visitor had seen a reason to answer it.
- 04Body copy set at 13px in light grey — a practice that sells care, reading as careless.
The approach
A project template that argues
Site and constraint first, then the decision, then the photography — so the images land on a reader who already knows what they are looking at.
One image system
Full-bleed plates, a single crop language, a slow fade on entry, and captions that name the material and the room rather than the file.
An enquiry that earns its questions
What you are building, where, and when you want to start. Budget comes up on the call, once there is something to price.
Type that matches the practice
A display face for project titles, body at 17px on a 68-character measure, and contrast that passes on every surface the site uses.
What it produces
Described in what changes, not in invented statistics. Performance numbers belong to real named projects — when a client shares theirs, they will appear here with their permission.
The work leads
The project index is the second screen of the homepage, not a file to download.
Every project is findable
Each has its own URL, title and description, so it can be searched, shared and cited.
An enquiry that matches reality
The form asks what a practice is actually briefed on, in the order a client can answer it.
It reads as careful
Type, measure and contrast now agree with what the practice sells.
More studies
CONCEPT STUDY · 01
Marlow & Sons Cabinetry
A cabinet shop whose website opened with its own history and hid the quote button three clicks deep.
READ THE STUDYCONCEPT STUDY · 03Sabine & Cypress Coffee
A roaster whose bag design carried the whole brand, on a site that sent cafés and walk-ins to the same page.
READ THE STUDYSTART THE SAME WAY
Every project starts with the audit
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