I'm Rory Ulloa — a freelance UI/UX designer and no-code developer based near Houston, Texas, working remotely with founders and small teams across the US. My work sits between brand and build: identity systems, high-contrast interface design, and shipped, production-ready websites. The thing you approve is the thing that goes live.
Brand identity & visual systems
FROM $2,500
Strategy, logo system and guidelines for early-stage teams and personal brands that need a coherent look before they scale.
Brand strategy workshop
Logo system + variations
Color palette & typography
Written brand guidelines
Two revision rounds
Web design & UI/UX
FROM $5,000
Full visual design for websites, apps and digital products — wireframes through high-fidelity, responsive screens and a clickable prototype.
UX audit & wireframes
High-fidelity UI design
Responsive mobile → desktop screens
Clickable prototype
Three revision rounds
Design + no-code build
FROM $8,000
End-to-end: I design it and I ship it. Production build on a modern no-code / AI-assisted stack with forms, payments, analytics and SEO wired up.
Everything in web design
No-code / AI-assisted development
CMS, forms & payments
Launch, analytics & SEO basics
Design retainer
FROM $3,000/mo
A monthly creative-direction and design partnership for teams that ship continuously and need design capacity without a hire.
Ongoing design & build capacity
Priority turnaround
Design system upkeep
Weekly async sync
Pause or cancel anytime
How I work
01
Brief & scope
You send a short brief — goals, audience, timeline, budget. I come back with a fixed scope, a price, and a start date. Nothing begins until both are agreed in writing.
02
Direction
One focused round of visual direction: type, colour, layout language and the tone of the interface. I lock a single direction with you before any production work starts.
03
Design
Full screens designed responsively, mobile through desktop, with real content instead of placeholder text. Revision rounds are set by your tier — two on a Brand Sprint, three on web design and design + build.
04
Build & launch
I build the approved design as a live, responsive site — forms, payments, analytics and SEO basics wired up — then hand over access and a short walkthrough.
05
After launch
Post-launch support is included for the first two weeks. Teams that keep shipping move onto a monthly retainer for continuous design and build work.