The Roy Effect — dirt, refined into gold
SERVICES

Design & build services

I'm Rory Ulloa — a freelance UI/UX designer and no-code developer based near Houston, Texas, working remotely with founders and small teams across the US. My work sits between brand and build: identity systems, high-contrast interface design, and shipped, production-ready websites. The thing you approve is the thing that goes live.

Brand identity & visual systems

FROM $2,500

Strategy, logo system and guidelines for early-stage teams and personal brands that need a coherent look before they scale.

  • Brand strategy workshop
  • Logo system + variations
  • Color palette & typography
  • Written brand guidelines
  • Two revision rounds

Web design & UI/UX

FROM $5,000

Full visual design for websites, apps and digital products — wireframes through high-fidelity, responsive screens and a clickable prototype.

  • UX audit & wireframes
  • High-fidelity UI design
  • Responsive mobile → desktop screens
  • Clickable prototype
  • Three revision rounds

Design + no-code build

FROM $8,000

End-to-end: I design it and I ship it. Production build on a modern no-code / AI-assisted stack with forms, payments, analytics and SEO wired up.

  • Everything in web design
  • No-code / AI-assisted development
  • CMS, forms & payments
  • Launch, analytics & SEO basics

Design retainer

FROM $3,000/mo

A monthly creative-direction and design partnership for teams that ship continuously and need design capacity without a hire.

  • Ongoing design & build capacity
  • Priority turnaround
  • Design system upkeep
  • Monthly strategy call

How I work

  1. 01

    Brief & scope

    You send a short brief — goals, audience, timeline, budget. I come back with a fixed scope, a price, and a start date. Nothing begins until both are agreed in writing.

  2. 02

    Direction

    One focused round of visual direction: type, colour, layout language and the tone of the interface. We lock a single direction before any production work starts.

  3. 03

    Design

    Full screens designed responsively, mobile through desktop, with real content instead of placeholder text. Revision rounds are set by your tier — two on a Brand Sprint, three on web design and design + build.

  4. 04

    Build & launch

    I build the approved design as a live, responsive site — forms, payments, analytics and SEO basics wired up — then hand over access and a short walkthrough.

  5. 05

    After launch

    Post-launch support is included for the first two weeks. Teams that keep shipping move onto a monthly retainer for continuous design and build work.