From brief to launch

1. 01

   Brief & scope

   You send a short brief — goals, audience, timeline, budget. I come back with a fixed scope, a price, and a start date. Nothing begins until both are agreed in writing.

2. 02

   Direction

   One focused round of visual direction: type, colour, layout language and the tone of the interface. I lock a single direction with you before any production work starts.

3. 03

   Design

   Full screens designed responsively, mobile through desktop, with real content instead of placeholder text. Revision rounds are set by your tier — two on a Brand Sprint, three on web design and design + build.

4. 04

   Build & launch

   I build the approved design as a live, responsive site — forms, payments, analytics and SEO basics wired up — then hand over access and a short walkthrough.

5. 05

   After launch

   Post-launch support is included for the first two weeks. Teams that keep shipping move onto a monthly retainer for continuous design and build work.